Updated: Jan 3
We hope you guys are well.
Since last month we got some new events. The first one we want to introduce to you is the Midnight Identity event. Maybe you already participated in it or saw it on instagram. For all of you who don't know what it is you will understand it here.
We asked ourselves what identity means. As we know there a lot of definitions and everyone has a similar point of view about it. But what does it mean for us as human beings, brand, community and movement?In our opinion identity is not a only a card with your personal information, a number in a system or some personal characteristics. We think it is far more than that.
It is that specific trait that makes you unique in comperasion to We think it is far more than that. It is that specific trait that makes you unique in comparison to everyone, and the only reason why you are you. It consists of many things like your personality, your experience and more. With that in mind, we came up with the identity event, where you can create your own shirt by using a blank shirt, our screen printing equipment and different colours. Therefore, it is not only about customizing, it is more than that it is about comprehending the Midnight philosophy and experiencing what makes you unique. Moreover, you are able to express your uniqueness through garments, colors and a creative process. We think that's a good way for the poeple to understand that they are an important part of a community, where they contribute there with their identity.