The year is drawing to a close and we look back on a year full of emotions and experiences. It was a year in which we reinvented ourselves again and again and fully exploited our potential as a brand and community.
One of our highlights was certainly the event in Cologne with Soundbooks. The atmosphere was indescribable and we met so many great people. The collection release party at the Soto Store in Berlin was also an absolute highlight. It was incredible how many of you came to support us and celebrate the new designs.
Another highlight was definitely that we were represented as a clothing brand at Fashion Week in Paris for the first time. This was an incredible opportunity for us to present ourselves on the biggest stage in the fashion industry and share our vision with the world.
The Block Party with Doc Martens during Fashion Week in Berlin in September was also an unforgettable experience. It was wonderful to see how many of you came to support us and celebrate together with us.
But the year was not only full of joy and success, it was also marked by challenges. One of them was certainly the case of a family whose son was in a coma and needed urgent support. As a community, we managed to raise over 10,000 euros to help this family through their difficult time. This shows us that we are strong as a community and together we can make a difference.
It has been a year full of ups and downs, but we are grateful for every experience and emotion it has brought us. We look forward to starting the new year together with you and continuing to put on great events and projects.
One goal for next year is certainly to make our website even more interactive so that you have even more opportunities to connect with us and the brand.
As you know, we put a lot of emphasis on sustainability and quality in everything we do. Of course, this also applies to our products, which we print by hand, as always. This process creates unique items every time that reflect your personality and set you apart from the crowd.
Our focus is always on developing and implementing new ideas. That's why we are looking forward to presenting you with even more great designs and projects next year.
We are grateful for your support and for being part of our community. We look forward to starting the new year together with you and making it special.
MiDNIGHT ALL OVER THE WORLD